Fund Iv (2015)

Willow

Willow® is a mission driven start up dedicated to providing women with tools and products to better balance motherhood with womanhood.  

Willow’s initial product is the first all-in-one breast pump that cuts the cords, ditches the dangling bottles, and fits easily inside a bra. Mobile, discreet, and hands-free, Willow allows women to achieve their breastfeeding goals without pressing pause on their own lives.

Willow’s design completely reimagines the breast pump, bringing humanity and dignity to the pumping experience, so women no longer need to be tethered to the wall and undressed while they pump. Willow has been recognized with several awards including Fast Company 2017 Innovation Design Award, Time Magazine Top 25 Inventions of 2017, and CES Best Healthcare Innovation 2018